"When I’m in an idea-generating phase, I try to book an hour or two each day to come up with new..."

“When I’m in an idea-generating phase, I try to book an hour or two each day to come up with new material. It usually doesn’t work out – I usually fall asleep on the couch. … It takes me about nine months to write a book these days. I wish I knew the secret formula to generating ideas, because that’s always the hardest part for me.”

- Jeff Kinney

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